Two brand new, shiny gadgets were announced today: the iPhone 7 and PS4 Pro. Let’s focus on the iPhone first: The main thing that Apple is emphasizing about the iPhone 7 is that it comes in black now. On their official page, you’ll find a black background with a light hitting the new black iPhone just so to reveal its contour and shape.
iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colorful iPhone display. Splash and water resistance.1 And it looks every bit as powerful as it is. This is iPhone 7.
They’re marketing their three new main features as:
While I’ve always thought Apple marketing is silly and over-the-top, and they constantly use the word “innovative” for the simplest of changes, I can’t deny that they work. Something as silly as a new colour will be drummed up like it’s something groundbreaking, and people will keep buying them. For example, my sister replaced her iPhone 6 with a 6S because of the new “rose gold” colour — known to the rest of the world as “pink.”
Being water resistant is a fantastic feature in phones, especially if it saves you from having to replace it. The specs are improved, as to be expected, but nothing is really that impressive.
The one thing that is getting a lot of attention is the removal of the audio jack. The audio jack is an amazing standard in that it is universally accepted and implemented. Any 3.5mm jack works, and that’s why every wired audio jack, whether they be speakers or headphones or earbuds, they’re all compatible!
In their press conference, Apple described it as a “courageous” move to ditch the universally accepted audio jack. I’m surprised they didn’t use the word “innovative”, but I’m not sure which one induces more eye-rolling. In their “courageous” move to push everyone into the future without an audio jack, they screw over people who have bought expensive headphones, like Beats by Dr Dre — Apple later cemented their relationship by marrying Beats in the form of a buyout. They’ve replaced a universal port that will work regardless of brand with a proprietary lightning port — exclusively made by Apple.
Worry not, though, folks, they’re giving you an adaptor with every iPhone purchase. Good luck carrying that around and not losing it! For people defending Apple, the audio jack is not a dying standard — it is not being replaced by a newer, better standard, like in the case of VHS or CDs/DVDs. It has lasted this long because it works and there’s nothing holding it back. To replace the audio jack with a proprietary port is a slap in the face to its customers, but being Apple, I doubt they’ll care too much. The iPhone 7 might be disappointing, but the brand loyalty they’ve cultivated is impressive, if not slightly worrying.